Tea for two?
What’s the best way of promoting a new brand of green tea?
Make a very strange and somewhat comical viral video of course.
This 30 second video has attracted more than two million YouTube views in just two weeks and continues to be one of the most shared videos worldwide on the social networks – stats that must please the makers of the Japanese ‘slimming’ tea.
Whether the majority of those that have viewed it actually live in Japan and are able to buy the product remains a matter for debate, but the company has certainly proved there is still a worldwide appetite for weird adverts – and who knows maybe we’ll start seeing the Oishi Green Tea Brand in London supermarkets soon?
The game has changed. Whereas in the old days we’d have to wait for Tarrant on TV or Carrott’s Commercial Breakdown (we miss you) to deliver us such silliness, YouTube (and the forces of viral marketing) can deliver such ‘exotic culture’ to our desktop day and night 365 days a year.
Don’t worry the ad execs are watching, and they can see it works, so expect to see many a copycat advert in the near future.
Is that a good thing?
I’ll let you be the judge …
… can two million people be wrong?
… probably.
